Background information In the business world, consumers are highly valued as pivotal assets crucial to business success and growth. Their engagement and patronage directly impact business outcomes. Whether individuals or …
Ways Market Research Supports Sustainable Development Goals
The 2030 agenda or sustainable development goal was adopted unanimously in 2015 by all UN Member States. It entails sustainable development goals, 17 of all with 169 targets, and 231 …
Best Practices for Multi-Channel Logistics
In today’s dynamic retail landscape, managing multi-channel logistics effectively is a critical factor in achieving success in multi-channel retailing. Multi-channel retailing refers to the strategy of selling products through various …
Digital Technology: A Game Changer For Retailers
The digital technology is transforming retail, offering numerous benefits to businesses and customers. E-commerce, mobile commerce, social media, AI, AR, VR, big data, IoT, cloud computing, and blockchain are key technologies driving this transformation.
The Importance of Competitive Analysis for Nigerian Companies
In the bustling business landscape of Nigeria, Competitive Analysis for Nigerian Companies is not just a goal—it’s a necessity. Nigerian companies, ranging from startups to established enterprises, are increasingly recognizing …