Inflationary pressures continue to reshape consumer behavior, forcing businesses to adapt to evolving spending habits. As prices rise across essential and non-essential categories, understanding how consumers respond is critical for …
What Are the Key Influencers of Grocery Purchase Decisions?
Nigeria’s Distinct Consumer Markets Nigeria’s grocery market has seen significant changes, both upward and a downturn in the past year, largely influenced by rising inflation and shifting consumer preferences. Across …
Omnibus Study – Understanding Consumer Bias When Shopping Groceries
This article explores how Nigerians are adjusting their grocery shopping habits, focusing on the choices they make and the factors shaping their decisions.