Packaging Testing in Nigeria

Webhaptic Intelligence main aim is to evaluate whether the packaging of your product reflects what is inside and to ensure that it attracts your target consumer.

It’s at the shelf that decisions are made. A packaging change is either a huge opportunity or a real risk with an up to 30% potential loss in volume sales. Therefore, it is essential to measure the potential of your new ideas with a packaging test in an actual buying environment. You need to weigh up carefully any visual changes, new brand names, new recipes, upsizing or downsizing, etc.

Packaging plays a major role as a consumer touchpoint beyond its main function. It provides information about the product, helps it to stand out on shelf, prompts shoppers to stop and buy. Brand visibility is multiplied further each time the product is used. Your packaging also plays a key role in developing brand loyalty.

We conduct Packaging Testing in Nigeria. Often unconsciously, its visual cues prompt buyers’ decisions, especially for your most loyal consumers. Now, even the slightest tweak may attract or repel shoppers’ attention in the middle of a buying decision

To obtain a quote for a packaging testing in Nigeria send an email to  info@webhaptic.com or complete the form below.