BLOOD DONATION INITIATIVE
Market Research plays a pivotal role,
and it is relevant to blood donation
Market Research plays an important role, and it is relevant to blood donation. In order not to go on about what market research is and all that it entails, the focus would first be on blood donation.
Not so many people are keen on donating blood. In fact, when they hear of suggestions on donating blood, they opt out. Usually, it is the Red Blood Cells (RBCs) that are donated. Donated Red Blood Cells are typically given to people with severe blood loss, and people with anemia.
It is often said that people who voluntarily donate are the safest donors. This is because they are motivated to save a life or probably have a sense of duty. This is no wonder there is a day to say thank you to such people. June 14 is a day set aside to celebrate World Blood Donor day. It serves to thank them them for saving lives by their voluntary acts of kindness.
How does Market Research Benefit Blood Donation?
Market Research provides data needed to gather donation drives. According to World Health Organization, about 118.54 million blood donations are collected worldwide. 40% out of these are collected in high-income countries. Meanwhile, these kinds of data cannot be gotten from mere guess work, but thorough research.
Data is therefore relied upon by blood donation organizations to make informed decisions about the allocation of resources. Additionally, the data needed to drive donation, choose locations, and plan events that are likely to attract more donors is provided using market research.
Moreover, behavioral insights into the motivation, barriers, and preferences of donors are gotten through market research. Questions are presented as to why they decide to donate and how often they donate. These are valid data that must be taken into consideration. Furthermore, while some donate if it involves an exchange of cash, others do it because they have experienced the loss of a loved one. This may be due to an unavailability of a specific blood type in the blood bank.
Market Research Methods that Benefits Blood Donation
To attract donors and gather data using market research, organizations may carry out various activities. Some of the effective methods in market research are the following below;
- Surveys and Questionnaires using online, on site and after donation surveys. The online survey is conducted using tools like Survey Monkey or Google Forms to reach a wide audience. The on site surveys can be carried out through roadside awareness or at health related events. Lastly, the post donation survey is carried out to gather the feedback of the blood donors on their experiences. While conducting these surveys, incentives like cash can be initiated to get a large amount of respondents.
- Focus Groups with focus on targeted groups. Certain demographics must be considered based on age and how often they donate blood. This can also be done to discuss the donors’ motivation, barriers and motivation.
Market research offers valuable insights into donor motivations, trends, and behaviors, empowering blood donation organizations to target their campaigns effectively and allocate resources efficiently
In conclusion, through market research methods, organizations will connect with donors, improve their experiences, and ultimately save more lives. Every 14th of June is set aside to celebrate World Blood Donor Day to honor the selflessness of voluntary donors. We want everyone who needs to know what role market research plays in supporting and advancing the noble cause of blood donation. We think that together, by making informed decisions and working hand in hand, we can continue making a positive impact .
Reach out to us at info@webhaptic.com to get tailored insight for any and every of your market research needs.