Brief
A global agribusiness company aimed to expand its operations into Rwanda, targeting the country’s rapidly growing agricultural sector. The company sought to understand the local agricultural landscape, including key crops, farming practices, and market dynamics. To achieve this, they engaged Webhaptic Intelligence Limited to conduct comprehensive market research, focusing on identifying opportunities for investment and collaboration with local farmers and cooperatives.
The Approach
Webhaptic Intelligence employed a mixed-method approach, combining Desk Research, Field Surveys, and Stakeholder Interviews. Desk research provided a foundation of data on Rwanda’s agricultural sector, including crop production statistics, export data, and government policies.
Field surveys were conducted in key agricultural regions, gathering data on farming practices, crop yields, and challenges faced by local farmers. Structured interviews were carried out with stakeholders, including government officials, agricultural experts, and leaders of farmer cooperatives, to gain insights into the sector’s opportunities and barriers.
The Outcome
Webhaptic Intelligence successfully delivered a detailed market analysis, highlighting key crops with high potential for investment, such as coffee, tea, and horticultural products. The research also identified potential partnerships with local cooperatives and recommended strategies for overcoming challenges like limited access to financing and modern farming techniques. Armed with this data, the agribusiness company was able to make well-informed decisions, leading to successful entry into the Rwandan market and fruitful collaborations with local farmers.