Brief
An international wine distributor sought to enter the emerging Rwandan market, aiming to tap into the growing demand for quality wines among the country’s expanding middle class. To guide their market entry strategy, the distributor partnered with Webhaptic Intelligence Limited to conduct detailed market research on wine market in Rwanda, including consumer preferences, market trends, and distribution channels.
The Approach
Webhaptic Intelligence adopted a comprehensive research approach that included Consumer Surveys, Retail Audits, and Competitive Analysis. Consumer surveys were conducted in urban areas like Kigali to understand wine consumption habits, preferences for wine types, and price sensitivity.
Retail audits were carried out across various sales points, including supermarkets, specialty stores, and restaurants, to assess the availability of wine brands, pricing strategies, and shelf space allocation. Competitive analysis provided insights into existing players in the wine market in Rwanda, their market share, and their marketing strategies.
The Outcome
Webhaptic Intelligence delivered an in-depth report highlighting key insights, such as a growing preference for red and sparkling wines among Rwandan consumers and a rising interest in premium wine brands. The research identified optimal distribution channels, including upscale restaurants and hotels, and recommended pricing strategies to align with local consumer expectations. Equipped with this data, the wine distributor successfully launched in Rwanda, securing partnerships with leading retailers and establishing a strong presence in the market.