Consumer behavior in the digital age has significantly changed, impacting companies and research landscapes. The widespread adoption of Internet research and exploration has led to consumers conducting extensive product research.
Consumer Behavior in the Digital Era
Consumer behavior in the digital age has significantly changed, impacting companies and research landscapes. The widespread adoption of Internet research and exploration has led to consumers conducting extensive product research.
Gen Z’s Consumer Culture & Habits
Gen Z’s spending habits influences family purchases in essentials like milk and vegetables. What are their unique preferences and values as they allocate their budget, whether living independently or with family? Read more…
E-Commerce in Nigeria Made Simple
Navigating E-Commerce success in Nigeria is essential for businesses. Our guide simplifies the process, ensuring a personal connection with local consumers through impactful messages.
Consumer Loyalty & Preference in a Competitive Market
Competition is competitive. It is essential for businesses to have engaging functionality and efficient operations to survive in a highly competitive market where consumer loyalty & preference is key.
Customer Retention for SMEs
According to the influential economist and Harvard Business School professor, Theodore Levitt, the purpose of all businesses is to “find and keep customers” customer retention for SMEs is as gaining …
COVID-19 and shopping among Nigerians.
The world as we know it has been altered by the COVID 19 pandemic, every aspect of our lives has been tippled one way or the other, COVID-19 and shopping …
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