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Ways Market Research Supports Sustainable Development Goals
The 2030 agenda or sustainable development goal was adopted unanimously in 2015 by all UN Member States. It entails sustainable development goals, 17 of all with 169 targets, and 231 …
Digital Technology: A Game Changer For Retailers
The digital technology is transforming retail, offering numerous benefits to businesses and customers. E-commerce, mobile commerce, social media, AI, AR, VR, big data, IoT, cloud computing, and blockchain are key technologies driving this transformation.
The Importance of Competitive Analysis for Nigerian Companies
In the bustling business landscape of Nigeria, Competitive Analysis for Nigerian Companies is not just a goal—it’s a necessity. Nigerian companies, ranging from startups to established enterprises, are increasingly recognizing …
Qualitative Research Process: Measuring The Value Of Business Decisions
Qualitative research in Rwanda is pivotal for informed business decisions. It provides deep insights into consumer behaviors and preferences. Companies leverage qualitative research to understand market dynamics, cultural nuances, and …
How to Leverage Market Research for Success in Nigeria
In today’s evolving business landscape, market research in Nigeria is more important than ever. Staying ahead of the competition requires more than intuition and experience. Nigerian businesses are operating in …
Wine Market in Nigeria: Market Feasibility and Opportunities
The wine market in Nigeria shows great potential for entrepreneurs. With over 40 million regular wine consumers and a growing middle class. Read on to discover the opportunities and trends shaping this market.
The Impact of Eco-Friendly Packaging on Consumer Brand Perception
Packaging serves as the initial point of contact between consumers and brands, making first impressions crucial in shaping perceptions. Eco-Friendly Packaging…
How to Make Informed Consumer Purchases Using Online Reviews
In today’s digital era, online reviews have emerged as pivotal players in shaping consumer decisions. From influencing brand perceptions…
Retail Store Design: A Competitive Edge in the Consumer Market
In the bustling world of retail, the design of a store is not just about aesthetics. flexibility and adaptability are essential traits for retail store design.