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Qualitative Research Process: Measuring The Value Of Business Decisions
Qualitative research in Rwanda is pivotal for informed business decisions. It provides deep insights into consumer behaviors and preferences. Companies leverage qualitative research to understand market dynamics, cultural nuances, and …
How to Leverage Market Research for Success in Nigeria
In today’s evolving business landscape, market research in Nigeria is more important than ever. Staying ahead of the competition requires more than intuition and experience. Nigerian businesses are operating in …
Market Research and its Importance in Maintaining Food Safety Standards
Market research helps to identify new technologies and practices in maintaining food safety standards. Find out how data and insights, can strengthen food safety, protect public health, and promote sustainable development.
The Future of Data Privacy: Challenges and Opportunities
International Market Research Day 2024 is one which is dedicated to the unprecedented advancement of data privacy, protection, and consent standards.
E-Commerce in Nigeria Made Simple
Navigating E-Commerce success in Nigeria is essential for businesses. Our guide simplifies the process, ensuring a personal connection with local consumers through impactful messages.
Carbon Emissions from Cookstoves and Impacts on Climate and Health
Like many other developing countries, Nigeria relies heavily on traditional cooking methods such as firewood and charcoal to prepare meals. Although these methods have been used for generations, they also …
Proper Recycling of the Economy & the Ecosystem
We need to ensure that we’re being more sustainable in our approach to business, the economy & the ecosystem where people see the benefits of recycling beyond environmental protection
ESOMAR Insight Festival 2020
Despite the virus that shook us this year, moving our lives from physical to digital, knowledge is immune to this virus. As we continue to adapt to the new normal, …
Data Collection during Covid-19
The COVID 19 pandemic and subsequent lockdown altered a lot of activities and data collection is part of it. The pandemic does not render data redundant, on the other hand, …