The 2030 agenda or sustainable development goal was adopted unanimously in 2015 by all UN Member States. It entails sustainable development goals, 17 of all with 169 targets, and 231 …
Embracing Corporate Social Responsibility for a Better Future
In a time with fast rising trend of companies considering their societal standing, firms have become more involved in corporate social responsibility.
The Best of the Last Decade: Insights Worth Celebrating
Expanding into emerging markets in the context of retail services involves a strategic approach to identifying and collaborating with new stores effectively
Subscription Strategies for Growth in Retail
The retail industry has always been dynamic, adapting to changing consumer preferences, technological advancements, and market conditions.
Finding New stores to stock products in emerging Markets
Expanding into emerging markets in the context of retail services involves a strategic approach to identifying and collaborating with new stores effectively
Understanding Social Media Influencers Marketing: The Power Of Brand Ambassadors – 1
Explore the dynamic world of social media influencers in Nigeria, where technology, market research, and strategic partnerships converge to shape brand recognition and engagement. Discover how these influential figures are transforming the marketing landscape and driving brand success.
The Impact of Rising Fuel Prices on Fast-food Industry
Webhaptic Intelligence Market Research Agency in Nigeria carries out market research for leading Nigerian Fast food industry
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Fintech: The rise, Impact & the role of Market research in the Financial Ecosystem
Some roles market research can play in bridging the gaps in the financial ecosystem and how market researchers can profer solutions within the need gaps: Data from market research can help create healthy competition within the financial ecosystem.
Rebranding and its Positive View
Nokia is known for being one of the longest standing mobile phone brands. So, why do they need a rebranding? I refer to them as the mobile phone brand king
COVID-19 Influencing the Nigerian Soap Market
Leveraging on reach, expansion of their customer base, demography, and maintaining sales relying on brand equity, Seven-Up Bottling Company has taken up extending their brand from not just a beverage …
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