Intercept interviews are on-site data collection methods used to gain real-time feedback from customers.
Product Test Survey: Research and Feedback From Target Customers
Packaging plays a crucial role in a product’s success and is therefore often included in product testing surveys. In packaging testing, we ask people to rate a product’s packaging to determine its effectiveness in protecting the product, attracting attention on store shelves, and conveying important information to consumers.
How to Conduct Usability Testing: Tips and Best Practices.
Learn how to conduct effective usability testing for your website or app with these tips and best practices. Discover how to identify user pain points and improve the user experience …
Differences Between Market Research & Competitive Intelligence
Market research helps you understand your customers needs, preferences, behaviors, and characteristics, while competitive intelligence keeps you informed about your rivals and how good your business is versus competitors.
Understanding Market Segmentation in Business
Market segmentation analysis provides a clear segment of the target population that fosters a business line and allows a better understanding of target market
The Need for More & Multi Brand Strategy
Multi brand/ product seem to answer, maybe not every need, but majority of needs and it kind of help brands to make profit from different products/brand, as long as they can keep up.
Market Activation Strategy
Market activation is the execution of the marketing process using tested and sophisticated approach. Finished products will be displayed and freely distributed to customers.
Product Placement: An Effective Approach for Brand Acceptance
Information is a quintessential element for business development, business improvement, and business transaction; undoubtedly, businesses rely heavily on genuine and relevant information to maximize their potential growth and development. Information …
Sales Analysis: Organization Growth Measurement
Businesses exist mainly to offer credible products or services that satisfy human needs; this satisfaction is considered as the major driving factor that enables consumers to remain loyal and committed …
Brand awareness
PEST Analysis is an interesting relationship between Brand awareness and external factors that could infringe on making the consumer’s awareness of a particular brand. Marketing and production generally have moved …