Customers may have similar backgrounds, but in reality, they make decisions differently, requiring marketers to use targeted communications. Webhaptic Intelligence helps you segment your customers and thus reach them more efficiently. Webhaptic Intelligence is able to create customized segmentation models based on your target audience and/or customer base.

Webhaptic Intelligence has also developed a proprietary Africa segmentation tool. Other African segmentation models focus solely on acculturation but we have gone a step further to create layers. Our tool identifies unique groups of African consumers between the ages of 18 and 54 according to their shopping behavior, acculturation level, technology usage and political preferences. Using a small set of “marker” questions, we can specifically apply this segmentation to your Africa consumers for a fraction of the cost of a traditional segmentation project.

To obtain a quote or proposal for customer segmentation in Africa, send an email to  info@webhaptic.com or complete the form below.