Face-to-Face Interviews in Africa

Face-to-Face interviews in Africa are often used to obtain information that may be too sensitive to collect using other survey techniques. The primary benefit of face to face interviewing in Africa is having an interviewer present, which establishes trust on the part of the respondent.

Additionally, an interviewer is able to ask clarifying questions and/or incorporate visual aids to obtain more descriptive results.

Webhaptic Intelligence’s team members are trained in the detailed methods of personal interviewing under guidance from project managers with many years of experience in conducting sensitive interviews.

Interviewers receive a detailed briefing at the start of each project to ensure consistency of procedure. They are more detailed than close-ended responses found in shorter surveys conducted among larger samples. Since the sample size of a focus group is small and not random, it is not recommended. The primary benefits include recording open-ended responses.

Webhaptic Intelligence has one of the largest research fieldwork and data collection capabilities in Africa. Our full time employees manage and supervise the work of over 2500 field interviewers and we have conducted more than 100,000 interviews in last few years.

We have Field Offices and teams in towns and cities of Africa, covering the population of the country. All Face-to-Face interviewing happens in local languages. We have a pool of trained and skilled resources to conduct interviews in local languages.

All the Face-to-Face interviews are quality checked to ensure that client gets high quality insights to take strategic business decisions. We heavily focus on post field quality checks and perform quality checks at 4 stages. Our field team uses a range of technology platforms to collect data depending on desired project outcomes, interview length and audience. Platforms include laptops, tablets, PDAs and mobile telephones, Pen and Paper.

To obtain a quote or proposal for Face-to-Face Interviews in Africa, send an email to info@webhaptic.com or complete the form below.