Collect first-hand consumer insights in DR COngo
One of the many challenges faced by international companies in Africa is the lack of reliable and transparent data about their market. Although Europeans and Americans rely on a multitude of secondary data sources to obtain information on their domestic markets, understanding your African market requires you to get as close as possible to the actual consumer. Focus groups, consumer roundtables, are workshops are ones of the most executed methodologies by Webhaptic Intelligence to collect these first-hand consumer insights.

Focus groups are discussions comprised of 6 to 10 people that usually last two to three hours. It is a form of qualitative research. Webhaptic Intelligence leverages focus groups in Nigeria, Kenya and South Africa to gain information about Africa consumers’ feelings, opinions, and perceptions. The following analysis aims at mapping attitudes, motivations and decision criteria of African consumers.

Webhaptic Intelligence offers full-service focus group setups in Africa, including:

• Screening and recruitment of participants
• Creation of the discussion guide
• Facilities and logistic setup
• Moderation and execution of the focus group with trained staff
• Simultaneous translation of the discussion in your native language
• Transcript and translation of the exact dialogue into your native language
• Analysis and reporting of the findings
  Our team has extensive experience in focus group organization in various sectors such as:
• Africa market entry plan
• Product development and adaptation
• Branding, advertising, and marketing
• Distribution structure
• Value proposition design
• Market trends analysis and early-adoption

To obtain a quote or proposal for organizing focus groups in DR Congo, send an email to info@webhaptic.com or complete the form below.