In a time with fast rising trend of companies considering their societal standing, firms have become more involved in corporate social responsibility.
Understanding Consumer Trends and Purchasing Power in Benin’s FMCG sector
Understanding consumer trends and purchasing power in Benin’s FMCG sector is essential for brands looking to enter or expand in this West African market. Benin’s unique economic and cultural landscape …
Zambia’s Retail Sector: A Market Penetration and Growth Analysis
The evolution of Zambia’s retail sector is being shaped by rising urbanization, a growing middle class, and increased digital adoption. Positioned strategically in Southern Africa, Zambia offers lucrative opportunities for …
What Drives Consumer Adoption of Fintech in Nigeria?
The banking industry in Nigeria continues to be an attractive market. However, despite strong competition, many consumers remain underserved due to limited service accessibility, high costs, and unsatisfactory user experiences. …
Seasonal Consumption Patterns in Nigeria: Trends, Spending, and Insights
Consumption plays a vital role in driving economic growth, as aggregate demand accounts for approximately 70% of a country’s total GDP, underscoring its significant impact on national economies. This is …
What Drives Perceived Value in Consumer Purchasing Decisions?
Consumer purchasing decisions are shaped by a complex mix of quality expectations, affordability, brand reputation, and personal preferences. In today’s economic climate, where rising prices are altering spending habits, understanding …
The Impact of Rising Prices on Consumer Behavior
Inflationary pressures continue to reshape consumer behavior, forcing businesses to adapt to evolving spending habits. As prices rise across essential and non-essential categories, understanding how consumers respond is critical for …
What Are the Key Influencers of Grocery Purchase Decisions?
Nigeria’s Distinct Consumer Markets Nigeria’s grocery market has seen significant changes, both upward and a downturn in the past year, largely influenced by rising inflation and shifting consumer preferences. Across …
Omnibus Study – Understanding Consumer Bias When Shopping Groceries
This article explores how Nigerians are adjusting their grocery shopping habits, focusing on the choices they make and the factors shaping their decisions.
Webhaptic Intelligence: Pioneering Excellence in Mystery Shopping and Market Research
Mystery shopping is a must-have in today’s fast-paced corporate world to gain insight into consumer habits and enhance service quality. The pioneering market research firm Webhaptic Intelligence has risen to …
How to Leverage AI for Market Research in Africa
Source: LinkedIn Gone are the days when Africa took the backseat in technological advancement. Over the last couple of years, a significant development has been the introduction of artificial intelligence ...