Packaging plays a crucial role in a product’s success and is therefore often included in product testing surveys. In packaging testing, we ask people to rate a product’s packaging to determine its effectiveness in protecting the product, attracting attention on store shelves, and conveying important information to consumers.
How to Conduct Usability Testing: Tips and Best Practices.
Learn how to conduct effective usability testing for your website or app with these tips and best practices. Discover how to identify user pain points and improve the user experience …
Differences Between Market Research & Competitive Intelligence
Market research helps you understand your customers needs, preferences, behaviors, and characteristics, while competitive intelligence keeps you informed about your rivals and how good your business is versus competitors.
Carbon Emissions from Cookstoves and Impacts on Climate and Health
Like many other developing countries, Nigeria relies heavily on traditional cooking methods such as firewood and charcoal to prepare meals. Although these methods have been used for generations, they also …
Competitive Positioning in Market Research
Successful product positioning entails a complete understanding of the market and a readiness to adapt to changing consumer needs.
Proper Recycling of the Economy & the Ecosystem
We need to ensure that we’re being more sustainable in our approach to business, the economy & the ecosystem where people see the benefits of recycling beyond environmental protection
Understanding Market Segmentation in Business
Market segmentation analysis provides a clear segment of the target population that fosters a business line and allows a better understanding of target market
Consumer Loyalty & Preference in a Competitive Market
Competition is competitive. It is essential for businesses to have engaging functionality and efficient operations to survive in a highly competitive market where consumer loyalty & preference is key.
Rebranding and its Positive View
Nokia is known for being one of the longest standing mobile phone brands. So, why do they need a rebranding? I refer to them as the mobile phone brand king
Auditing Brand Image for Growth
Customers are highly persuaded and attracted by what they see or hear, and this plays a significant role in determining their purchasing behavior, therefore the need for auditing brand image.