Survey research method

In Market Research Solutions by Adah Bisade

A survey is a research method used for collecting data from a predefined group of respondents to gain information and insights into various topics of interest, it is popularly called …

Market measurement

In Market Research Solutions by Adah Bisade

All companies and businesses can agree that customer satisfaction is critical to success, the work however in keeping people coming back is tough; businesses have to take certain decisions to …

Surveys and consumer decisions

In Market Research Solutions by Adah Bisade

All companies and businesses can agree that customer satisfaction is critical to success, the work however in keeping people coming back is tough, often leaves businesses asking one vital question: …

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Customer Retention for SMEs

In Consumer Behavior by Halimah Onisabi

According to the influential economist and Harvard Business School professor, Theodore Levitt, the purpose of all businesses is to “find and keep customers” customer retention for SMEs is as gaining …

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Earning from a hobby

In Industry Analysis by Adah Bisade

The online gaming industry is fast becoming a treasure mine in Africa’s Largest Economy, Nigeria, it is interesting to see people earning from a hobby. This cannot be unconnected with …