Have you ever wondered how companies decide which products to launch or improve? At the same time determine what they need to do to increase the likelihood of customers choosing their products over competitors. This answer lies in how they conduct a product test survey. With more and more companies entering the market, the competition is becoming so fierce. In such a scenario, businesses simply cannot afford to launch new products without first conducting proper research and gathering feedback from their target customer.
Product test surveys help companies gather valuable feedback and perspectives from their target customers, giving them insights into what features work and what needs improvement. Also, it helps to understand the needs and preferences of their customers in order to create products that cater to their target. Brands need to gather feedback from their target customer to conduct product test survey.
Product testing can help identify potential issues such as defects, dissatisfaction, performance bottlenecks, and other concerns. Brands can improve the quality and the overall performance of the product so as to meet and increase customer satisfaction. This can be done by addressing these issues before the product is released to the market for consumers or buyers. There are various types of product testing such as:-
- Sensory Evaluation
- Packaging Test
- Concept Testing
Sensory Evaluation
Sensory Evaluation is a key part of product testing surveys. It is a way to measure how our senses respond to a particular product; such as how it looks, smells, tastes, and feels. For instance the taste, aroma, and appearance. In this type of evaluation, information is gathered from a group of people to determine their opinion of the product based on their sensory experiences.
This evaluation helps answer questions about the quality of the product, as well as how it compares to similar products offered by competitors. It answers also, how the product offering could be improved to better meet consumers’ expectations.
Packaging Test
Product packaging is a significant driver of purchasing behavior. Studies show that 80% of individuals have tried a new product primarily because of its appealing packaging design. Meanwhile, 50% have switched to a different brand due to its superior packaging design.
Packaging plays a crucial role in a product’s success and is therefore often included in product testing surveys. In packaging testing, we ask people to rate a product’s packaging to determine its effectiveness in protecting the product, attracting attention on store shelves, and conveying important information to consumers.
Concept Testing
Before launching a new product into the market, it’s very important to conduct concept testing during the development stage. This involves presenting potential customers with a prototype or concept to gather feedback on its appeal and viability in the market. Here respondents can quickly evaluate your concept/ideas and give their opinions.
A good instance is a company that is developing a new line of skincare products targeted toward young adults. They want to ensure that the product concept resonates well with their target market before launching. The survey could include questions about the product’s packaging, ingredients, pricing, and overall appeal. This approach can help to increase the likelihood of success and minimize the risk of creating a product that fails to resonate with consumers.
In conclusion, through these tests, companies can minimize the risk of launching products that fail to meet customer expectations and increase the likelihood of success in the market. This is comparable to farmers carefully selecting the best soil, fertilizer, and weather conditions to ensure a good outcome for their crop.
Companies conduct product testing to gather valuable feedback. They then improve their products before releasing them to the market. Overall, conducting research and necessary testing is an important investment for any company that wants to ensure the viability of their products in the market.
Do you need to conduct Product Test in Africa, reach out to us at info@webhaptic.com to find out more about Product Test or see more insights here.