Central Location Test

A central location test or interview is a quantitative method of market research and is conducted in a specialty-adapted facility where a larger group of respondents can gather and participate in the survey. Our Central Location Test in Gambia allows brands to get their products and campaigns in front of consumers so they can gather rich insights to inform and optimize the development process. It is the practical way of implementing the survey which ensures high-quality results and offers key advantages of Face to Face interview which is the ideal for conducting many tests like the introduction of a new or modified product.

Webhaptic Intelligence with its team of highly trained and experienced professionals has successfully conducted Central location testing in Gambia.

We implement high-quality and quick services to let the clients know the feedback about the new or modified product launch, concept checking, designs and efficacy of the product or effectiveness of the scientific promotion aids and commercials. We have conducted following researches using Central location tests:

Concept screening/testing to rank the performance of concepts, diagnose strengths and weaknesses, and thus select the most promising alternatives.

Product/service testing to validate performance in a real-life setting and thus pinpoint optimisation levers.

Optimisation of the mix through measurement of the performance of products and services and optimisation of the components of the mix (range, price, size, pack, etc.) via Trade-Off for example.

We have successfully assisted our clients to conduct central location test in Gambia.

To obtain a quote for a central location test in Gambia, send an email to  info@webhaptic.com or complete the form below.