A survey is a research method used for collecting data from a predefined group of respondents to gain information and insights into various topics of interest, it is popularly called the Survey research method. They can have multiple purposes, and researchers can conduct it in many ways depending on the methodology chosen and the study’s goal.
There are many reasons why the Survey research method is important. Surveys help researchers and companies find solutions, evoke discussions, and make decisions. They can also get to the bottom of the really important stuff, like, Blue or red package? Can or bottle? Sweat or salty? When it comes to finding the answers to these questions, there are 7 different types of survey methods researchers may choose to employ.
The data is usually obtained through the use of standardized procedures to ensure that each respondent can answer the questions at a level playing field to avoid biased opinions that could influence the outcome of the research or study. The process involves asking people for information through a questionnaire, which can be either online or offline. However, with the arrival of new technologies, it is common to distribute them using digital media such as social networks, email, QR codes, or URLs.
- Online: Online surveys have now become the most widely used survey data collection method. There is a wide variety of advanced and straightforward question types that are available in online surveys. The data collection and data analysis are now structured and easy to manage. The survey response online is very high compared to other research options.
- Telephone: Telephone surveys are a cheaper method than face-to-face surveys and less-time consuming too. Contacting respondents via the telephonic medium requires less effort and human resources. Still, the survey response rate could be debatable as respondents aren’t very trusting to give out information on the call. In this survey data collection method, the researcher also has less scope to digress from the survey flow.
- Face-to-face: Face-to-face surveys are on the most widely used methods of survey data collection. The survey response rate in this survey data collection method is always higher because the respondent trusts the researcher since it is in-person. The survey design in this research method is planned well in advance, but there is so scope to digress to collect in-depth data.
- Paper or print: The least used survey data collection method that is now being used mostly in field research is paper surveys. Researchers and organizations are moving away from using this method since they are logistically tough to manage and tough to analyze. These can be used where laptops, computers, and tablets cannot go, and hence they use the age-old method of data collection; pen and paper.
What we offer
At Webhaptic Intelligence
- We use surveys to analyze the market for a particular product/service which leads to the investigation into customer inclinations amongst other things.
- We study various customer’s capabilities such as investment attributes and buying potential.
- We use Market surveys as tools to directly collect feedback from the target audience to understand their characteristics, expectations, and requirements