All companies and businesses can agree that customer satisfaction is critical to success, the work however in keeping people coming back is tough, often leaves businesses asking one vital question: How do we know what people want? This is where Surveys and consumer decisions intercept
A lot of time is spent trying to predict consumer behavior and evaluate market trends, but given that customers are your best resource, these predictions and evaluations can only be gotten when customers are actually interacted with.
Data-driven insights are marketing and customer-centric decisions are gold. However, fewer than 40% of companies and businesses are using consumer research to drive decisions. They fail to understand the link between Surveys and consumer decisions
In the past, conducting consumer research was often costly and time consuming. The process of finding a few simple answers with traditional research methods could delay a team’s progress for a while. The internet changed this narrative with online surveying tools like Google Surveys, and other survey instruments through which high-quality market research can be easy and cost effective, and provide the answers companies and businesses need in just a couple of days.
Consumer psychology comes to mind at this point; Consumer Psychology is the study of human behavior regarding their buying patterns, customs and preferences in relation to consumer products including their reactions and preferences to advertising, packaging and marketing of those products. It aims to evaluate and understand consumers and the decision-making process. Understanding consumer psychology will go a long way in helping companies and businesses make decisions and on the long run satisfy customers while also meting business goals.
Worthy of note is the relative advantage of surveys alleviating guesswork.
Informed decision
Surveys have an added advantage of backing up information, the availability of data validates the information. In relation to companies/businesses and decision making, data from survey helps in consumer centric product development and decision.