Webhaptic Intelligence is a strategic market intelligence and strategy firm headquartered in Lagos, Nigeria. Our approach to analyzing African markets and defining and executing strategy combines a global perspective with local knowledge. We are the leading Africa market research experts.

The key to our strong track record is our ability to integrate global research methodologies with local know-how. We pride ourselves on our flexibility in the face of changing marketing conditions and our overarching commitment to accurate, honest and objective market intelligence, strategic planning, and execution. Our analysts’ deep business knowledge allows us to provide superior, ROI-driven results and actionable initiatives for our clients.

We help our clients gather and analyze the strategic market intelligence they need to make smarter decisions. CMR develops the actionable, strategic recommendations companies need to evaluate opportunities and understand consumer behavior in order to create long-term growth opportunities.

Our analysts utilize both qualitative and quantitative research methodologies to gain insights.

Some of the methods our analysts use:

• One-on-one, In-depth Interviews
• Custom Panels
• Mystery Shopping and Shop-along
• Online and Face-to-face Surveys
• Data Analytics and Big Data Interpretation
• Time Series Analysis
• Focus Group

To obtain a quote or proposal for Africa market research, send an email to info@webhaptic.com or complete the form below.