Our qualitative research in Africa deliver agile methods with rock-solid project management, industry expertise, and deep experience to ensure we deliver rigor and insight. Webhaptic Intelligence in an expert in conducting Qualitative Research in Africa.
Our agile techniques include:

• Iterative Focus Group Discussions (FGD): Immersive and flexible on-the-spot ideation
• Expand on several solutions under consideration followed by concept test screen to identify which to move forward.
• Pop-Up Communities: Ongoing insights at speed
  Target consumers are recruited for a specific length of time to participate in creative, immersive activities and discussions that iterate and build insights over time.
• Co-Creation: Building the future with your customers
  Include the consumer in expanding on and brainstorming new ideas for a defined topic (e.g., a digital relationship). Our half-day co-creation workshops can include on or offsite, in-person or online, with exercises leveraging our proprietary
• Fast + Slow Thinking approach rooted in consumer psychology.
• In-depth interviews (IDIs)
• Mystery Shopper Audits

Analysis Techniques

• Content Analysis – What was said?
• Context Analysis – When was it said & how?
• Thematic Analysis – what are the main ideas?

To obtain a quote for qualitative research in Africa, send an email to  info@webhaptic.com or complete the form below.