Webhaptic Intelligence is a leading market research company in Lagos, Nigeria, offering both quantitative and qualitative market research services that deliver actionable insights tailored to our clients’ needs.
We specialize in finding unique market opportunities and overcoming marketing challenges that others may overlook. Our research is tailored specifically to your business needs, not just a one-size-fits-all approach.
We combine two types of research methods to give you a complete picture. First, we use quantitative research like statistical analysis, graphs, and charts to provide hard data. Second, we incorporate qualitative research through interviews, observation, and expert opinions to add context and insights.
This balanced approach ensures our clients receive solid, factual information that is directly relevant to their specific situations and objectives. Our research helps you understand the market landscape accurately, in other to inform business decisions making.
Market Research Service Coverage
Webhaptic Intelligence has an African footprint, with a network of offices located in Lagos, Benin, Kano, Accra, Kigali, Dakar, Dares Salaam, Nairobi, and Monrovia. We work in partnership with our clients and are trusted by global corporate organizations, government agencies, policymakers, development agencies, and consulting firms to conduct rigorous on-the-ground market and social research on their behalf.
Types Of Data In Market Research
Marketing research relies on two main types of data: primary and secondary data.
Primary Data
Primary data refers to data obtained directly from the source during research activities, It can either be quantitative or qualitative based on the research objectives. Some of the common types of primary data are gotten through surveys, focus group feedback, or in-depth interviews.
The primary objective of conducting research exercises and obtaining primary data is to gain deep insights into consumer behaviour, needs, perceptions, and beliefs. Irrespective of the research goals, your data collection efforts must be targeted towards the right audience. This ensures that the insights gathered, accurately represent the perspectives and experiences of the intended consumer segment.
This is why Webhaptic Intelligence employs advanced technologies and methodologies to gather primary data. With a wealth of experience in conducting surveys, focus groups, and interviews, Webhaptic Intelligence ensures that the primary data collected is accurate, reliable, and representative of the target audience.
Our rigorous approach to data collection enables businesses to make well-grounded decisions based on genuine consumer insights, driving product development, marketing strategies, and overall business success.
Secondary Data
Secondary data refers to data that have been previously collected and compiled by others, such as industry reports, government reports, journals or academic studies.
Similar to primary data, secondary data can be either quantitative or qualitative. We use existing secondary data to understand market trends and determine which areas to study more deeply.
Webhaptic Intelligence’s team of experts adeptly analyzes and synthesizes secondary data to complement our primary research findings.
Why Webhaptic?
Deep Expertise in African Market
Webhaptic Intelligence Research is an independent and innovative African-focused market research company. With over 10 years of experience conducting large-scale market research projects across the continent.
We offer an unparalleled understanding of African consumer trends, cultural nuances, and business landscapes within key sectors, including the health sector, FMCG, Agriculture, Financial services, telecommunications, and Technology. Our research expertises are tailored to meet the needs of your industry.
More than 500 engagements completed for leading companies, multilateral institutions, international agencies, foundations, NGOs, governments, and global corporations operating or investing in West Africa.”
Vast Footprint
Webhaptic Intelligence Research has talented well-trained professionals across each country. We have conducted over 500+ projects in 35+ markets across African continent.
Our Africa Approach
We adopt a collaborative approach to everything we do and ensure that our insights are always practical, such that we provide simple, innovative solutions to even the most complex business problems.
Our research associates are savvy and have perfected their craft while working in partnership with our clients. They bring their significant experience in supporting clients across the continent.
We manage an extensive network of field teams, researchers and technical advisers within and outside Africa. This network enables us to deploy relevant experience and market knowledge in undertaking and successfully executing engagements across the continent.
Webhaptic Intelligence Divisions
Webhaptic Intelligence is a holding company that has five operating companies:
1. Research and Consulting – Webhaptic Company (Offering tailor-made quantitative and qualitative research services).
2. Field Force – Haptic Analytics Limited (Rendering high-quality data collection, analysis, and market research fieldwork support).
3. Research Facilities – Hapspace Viewing Limited (Operating FocusGroup Discussion Studios and CATI Center Research facilities).
4. Retail Audit – Tracks retail operational processes and provides solutions to guide businesses in the right direction.
5. FMCG Buzz Limited – (Marketing activation, and implementation).
We have a network of field operations and partners that cuts across different African markets, giving us the leverage to penetrate into the extreme rural and reach the base of pyramid people (BOP). This includes over 1,200 field enumerators, 400 supervisors, and 350 quality control personnel. We combine top-tier data collection skills and deep experience with excellence. This enables us to conduct rigorous analysis and bring the best approaches and innovative models to global challenges.
Webhaptic Intelligence is a full member of the world professional body of researchers, European Society for Opinion and Marketing Research (ESOMAR), Nigerian Market Research Association (NiMRA) and African Market Research Association (AMRA).