Bakery products in Nigeria
In-depth interviews with home and commercial users of Bakers’ Yeast.
Brief
One of the key global players in fermentation who specializes in Baker’s Yeast and Bread Improvers manufacturing for more than a century engaged Webhaptic Intelligence to conduct the market assessment of bakery products in Nigeria. Specifically, the study was commissioned to: determine brands of bread improvers and bakers’ yeast available in the market; ingredients used for production; segment the market; estimate volume and market size of bread improvers and bakers’ yeast in Nigeria among other information.
Our Approach
Webhaptic Intelligence employed a blended research approach involving Desk Research, Focus Group Discussions (FGDs), Stakeholders Mapping, and In-depth Interviews to drive the project to success. We conducted a total of 1,500 quantitative CAPI interviews with owners or managers of small and medium bakeries across the 36 states including FCT; 500 CAPI interviews with pizza, sausage rolls, and puff producers in 12 states (2 states in each region); and 176 In-depth interviews with home and commercial users of Bakers’ Yeast in 11 Northern states of Nigeria.
Our Output
Webhaptic Intelligence Limited, who is an expert in conducting studies of this nature was able to estimate the volume and market size of bread improvers and baker’s yeast for our client to assess market opportunities.