Brief
This study aims to explore and understand consumer preferences and behaviours related to primary food categories: Pasta, Ball Foods, Breakfast Cereal, Noodles, and Sugar. Our objectives are to examine brand preferences, purchasing motivations, and the key factors influencing decision-making.
Approach
Webhaptic Intelligence with its assortment of experience and expertise took on this project using a Qualitative approach of in-depth interviews. The target audience is male and female users and non-users of the products. Webhaptic conducted 16 IDIs in Lagos, Kano, and Port Harcourt Nigeria.
Insights
The research revealed valuable insights that will enable the brand to align its offerings more effectively with the needs and expectations of its consumers. This deeper understanding will support our clients in delivering products that resonate better with their target audience, fostering improved customer satisfaction and loyalty.