Brief
The client contacted Webhaptic Intelligence Limited to carry out a market assessment of beer brands in Seychelles. The study sought to determine; brand consideration; drivers and barriers to a beer brand; brand equity and marketing strategies.
Our Approach
In fulfillment of the study objectives, Webhaptic Intelligence employed a hybrid data collection approach involving: Computer Assisted Telephonic interviews (CATI) and Computer Assisted Personal Interviews (CAPI). Respondents were drawn for the universe of male and female beer consumers, aged between 18-55 years cutting across different socio-economic classes. A total of 450 interviews were conducted across key commercial cities in Seychelles, skewed in favour of males (70% male; 30% female).
Our Output
First-hand information of beer market in Seychelles, brand health of competing brands as well as penetration of brands in the beer marketplace for the client to take strategic business decision.