Brief
Webhaptic Intelligence was engaged to support a study aimed at understanding the social, cultural, and personal factors influencing vaccination decisions in Ghana. The focus was on identifying socio-cultural barriers to vaccination that affect the acceptance and uptake of the Human Papillomavirus (HPV) vaccine in Ghana. The goal was to uncover underlying reasons for HPV vaccine hesitancy and provide insights to inform public health strategies in Ghana aimed at improving vaccine outreach and acceptance.
The Approach
Webhaptic Intelligence employed a qualitative approach using Focus Group Discussions (FGDs) to gather in-depth insights on HPV vaccine uptake in Ghana. The target audience consisted of females aged 18 to 26 who could speak and understand English. To capture diverse perspectives, participants included both individuals who had received the HPV vaccine and those who were vaccine-naive. A total of 2 FGDs were conducted in Ghana, drawing on Webhaptic’s expertise in market research to explore cultural beliefs, traditions, societal norms, and personal attitudes that influence vaccination decisions in Ghana.
The Outcome
Through effective facilitation of the FGDs, Webhaptic Intelligence successfully gathered valuable data on the socio-cultural barriers to HPV vaccine uptake in Ghana. The insights provided a deeper understanding of the factors driving HPV vaccine hesitancy, equipping the client with actionable recommendations to enhance public health strategies in Ghana. This research aims to support targeted vaccine outreach efforts, improve acceptance rates, and ultimately contribute to better health outcomes related to HPV prevention.