The 2030 agenda or sustainable development goal was adopted unanimously in 2015 by all UN Member States. It entails sustainable development goals, 17 of all with 169 targets, and 231 …
The Importance of Competitive Analysis for Nigerian Companies
In the bustling business landscape of Nigeria, Competitive Analysis for Nigerian Companies is not just a goal—it’s a necessity. Nigerian companies, ranging from startups to established enterprises, are increasingly recognizing …
Qualitative Research Process: Measuring The Value Of Business Decisions
Qualitative research in Rwanda is pivotal for informed business decisions. It provides deep insights into consumer behaviors and preferences. Companies leverage qualitative research to understand market dynamics, cultural nuances, and …
The Future of Data Privacy: Challenges and Opportunities
International Market Research Day 2024 is one which is dedicated to the unprecedented advancement of data privacy, protection, and consent standards.
Gen Z’s Consumer Culture & Habits
Gen Z’s spending habits influences family purchases in essentials like milk and vegetables. What are their unique preferences and values as they allocate their budget, whether living independently or with family? Read more…
E-Commerce in Nigeria Made Simple
Navigating E-Commerce success in Nigeria is essential for businesses. Our guide simplifies the process, ensuring a personal connection with local consumers through impactful messages.
The Impact of the Metaverse on Marketing
The metaverse allows companies to create their own virtual space, depicting their brands in a way that goes beyond the traditional advertising done through videos or written content.
How Artificial Intelligence (AI) is Changing the Business Landscape
Businesses should consider adopting the use of AI systems, to recognize patterns and trends more effectively, make smarter decisions, provide intelligent services and more innovative products, and ultimately to streamline business operations.