Brand Awareness Research

Webhaptic Intelligence offers brand awareness studies to benchmark and track key measures over time such as awareness, usage, purchase intentions, brand perceptions, etc. for your brand/product as well as competitor.

Brand awareness measures how familiar consumers are with brand and products. Consumers remember brands in different ways, some brands consumers are reminded of by their familiarity with them and recognize them when we see their logo, or hear their name. Other brands have such presence and global reach that they enjoy “top of mind”, brands like Coca Cola, Apple, Facebook… all enjoy “top of mind.

The purpose of brand awareness and perception assessments is to track changes in awareness and perceptions of an organization’s brand, often in relation to competing brands. These assessments take place over an extended period of time to inform business strategy and marketing tactics.

Brand awareness and perception assessments are designed to answer the following questions:

• What is the awareness of our brand?
• What are the perceptions of our brand?
• Are we making progress toward key perception change goals?
• How do we understand the value of our brand and what adds to or subtracts from it?

To obtain a quote or proposal to conduct brand research in Nigeria, send an email to info@webhaptic.com