Webhaptic Research Agency is a leader in the sphere of Audits, especially in the field of Retail Audit in Rwanda. With a rich experience in the field, we have crafted retail studies catering to a spectrum of needs, of various clients, across verticals. We customize retail intervention studies tailored to client-specific requirements.
Some of our work in the aspect of Retail Audit includes;
• Price & Promotion Tracking
• Competitor Benchmarking
• Brand Share
• Universe Estimation
Retail Audit offers information on;
• Sales volume, dynamics and forecast
• Regional differences in consumption
• Market segmentation
Census studies further help brands formulate and draw strategies on various aspects of broad business goals. They offer complex information about, trade infrastructure, and their broad behaviour. Retail panels and customised continuous retail audit projects are regularly undertaken by us.
Advantages of Retail Audits:
Apart from the ones mentioned above about time and quality of data, technology also enables us to counter several other factors and turn things in our favour.
• Since the logic is created in advance, we score points on the quality of the data, never missing an element and having no chance of additional data.
• Data once collected is entered, thereby saving costs on printing and courier. This means that there is no loss of data in transit.
• Because the technology we use works offline, it is the perfect solution for the Indian market. We collect data at any time/place and sync it as soon as we have the network.
• Any change/shift in data points can be initiated in the shortest possible time to the entire field. The updated questionnaire on the app can be used as soon as the message goes out in field.
• Afterward the data is collected and directly synced to our in-house server, it’s the most secure way of collecting and keeping data.
• We can collect photos from the tab (can program the questionnaire to demand a photo) and each photo can then be identified with the response.
• Each response can also be attached to its Geo-Location as this too is a feature built into the survey app
To obtain a quote or proposal for Retail Audit in Rwanda, send an email to info@webhaptic.com