Webhaptic intelligence limited is a leading market research agency in Nigeria that delivers excellent research services. Our report covers and gives insight into the profile of the leading brands, supply and demand trends in the wine market, detailed International and domestic products segmentation, volumes and values in the past, as well as market volume shares by company and brand.
Wine is an alcoholic beverage prepared primarily from fermented grapes. The sugar in the grapes is consumed by yeast, which transforms it into ethanol and carbon dioxide while producing heat in the process. The oldest evidence where the grape is used for making wine with fermented rice and honey is in China about 7,000 BCE. There are varieties of grape species with distinctive flavors for producing wine today but Vitis vinifera remains the principal wine-producing plant.

Nigeria is not a wine-producing country although a few small to medium-scale producers exist. For a long time, local wines such as Palm wine and burukutu, and other traditional wines derived from other fruits like pineapple and pawpaw have been existing before the commercialized modern wines. Today wine is regarded and recognized as a cultural drink, its growth rate became higher than other alcoholic drinks in Nigeria.

Alcoholic beverages in Nigeria show beer (50%) topping the list and followed by Spirits (30%) and wine (15%). The demand for wines continues to rise as Nigerians have developed a thirst for grand wines. Many wine brands appraised by rich consumers enter the Nigerian market rapidly from different parts of the globe. The major wine suppliers in Nigeria are Spain, Italy, France, South Africa, USA, and Canada.

Among these suppliers, Europe holds the highest market share with a sale volume of 60% followed by South Africa (22%). The USA saw the highest growth rate with regard to the value of imports followed by Spain and Italy (Europe). Consumers’ income determines the purchasing power of consumers, other factors that influence wine consumption rate include gender, age, socio-cultural factors, and level of literacy.

The wine market is segmented into Wine Market by Colour (Red Wine, Rose Wine, White Wine, and Others), By Product Type and Distribution Channel. Some of these imported wine brands in Nigeria include Andre (rose), Martini (rose), Hen Kell (rose), Willow Fall Classic (rose), Carlo Rosi (rose), Massimo (rose), Moet & Chandon (rose), Joven Capel (rose), Barton & Guestier (rose), Laria (white wine), Barton & Guestier (white wine), Willow Fall Classic (white wine), Carlo Rossi (red wine), Don Morris (red wine), Willow Fall Classic (red wine), Laman (red wine), Table Mountain (red wine), Barton & Guestier (red wine), Stone Castle (red wine), Came Rock (red wine), Vallefiore Vino Ross (red wine), Destino (red wine), Laria (red wine), Cape Ville (red wine), Riunite Lambrusco (red wine), Two Oceans (red wine), Night Train (red wine), Saint Jean (red wine), Frontera (red wine), Baron Romaro (red wine), Vialla Sweet (red wine), Baron de Valls (red wine), Don Simon (red wine), Sealand (red wine), and so on.

Webhaptic Intelligence has wealth of experience in the wines market industry in Nigeria. A Series of studies have been done in this business line primarily to help our clients to grow and promote their business activities. They include market entrant, customer satisfaction, customer loyalty, and retail outlet mapping exercise.

We encourage you to contact Webhaptic Intelligence for quality data collection, quality control, survey programming, data analysis, and reporting.

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